Before a transaction has even been completed, there is a path that the consumer took to get to your online place of business. The efforts that you have taken to be noticed is what we call marketing.
How companies market themselves online has seen some remarkable advancements in the last 10 years. As competition has become more intense, the way companies use the tools provided can make or break their successes. And to think, the points we are about to discuss didn’t exist or until recently.
Search Engine Optimisation (SEO)
Oh no, not this again! SEO is toted around so much that it is has almost become a tech cliché. Consult any digital consultancy and this is one of the first strategies that will pop up. In all my years in marketing, I have seen companies attempt a DIY approach to realising that they may be out of their depth, and subsequently dedicated an entire department for this purpose. The reason why SEO is so essential, it’s because search engines are the telephone directory of the internet.
Social Media
What more does one need to know about social media? Posting about what yoghurt you just had is just the tip of the ice berg. The realisation that Social Media harbours so much user data opens the door to target consumers. From About.me to Youtube, depending on your business needs, there is one out there for you.
Mobile
The days when mobile only referred to a phone has long passed. Although the mobile phone is not new, the technology it introduces keeps taking e-commerce to the next level. Internet on the go supports our lifestyles and has transitioned nicely, from behind a desk to in your pocket.
Business has to be cognisant of the fact that majority of their traffic potential will at some point come from mobile devices, so a mobile marketing plan has to be crucial to success! An efficient approach to exploit mobile potential will definitely take into consideration the 2 other points.
These options are only a part of bigger plan that should incorporate other marketing trends to come full circle. If businesses haven’t yet grasped the essential need to have an online marketing strategy, they face the reality of being drowned by the ones who are shouting out their name the loudest.